Sora-2 Video, Smarter Chat Memory, and Layout Previews

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We shipped updates that make content creation faster and chat more context-aware. Here's what's new.

Images & Video

Styles Now Apply Cleanly to Uploaded Images

Previously, style filters could produce inconsistent results when you attached your own images. We optimized how styles interact with uploaded assets so the look you select actually applies predictably, no more guessing whether your reference photo will cooperate.

Sora-2 Now Available for Video Generation

You can now generate videos using Sora-2, the latest video generation model. Access it from the video generation dropdown alongside existing options. Try Sora-2 → 

Product Photography Model Upgraded

We've updated the underlying image model for product photography. Expect improved lighting consistency, sharper detail rendering, and more professional-grade results, particularly useful for e-commerce content and social media campaigns where product presentation matters.

Brief Generation

Preview Multiple Layouts Before You Generate

When you select multiple layout options in brief generation, you now see a visual preview of each format before hitting generate. Previously, you had to create blindly and regenerate if the format didn't work. Now you compare options side by side and pick the right one in one step instead of three.

Chat

Memory and Knowledge Base Rebuilt for Accuracy

We rewrote how chat manages conversation history and your stored knowledge base. The result: fewer times you need to repeat context, more accurate responses that reference details from earlier in the thread, and answers that pull from your brand's actual knowledge instead of defaulting to generic suggestions.

Customer Personas Now Shape Responses

Chat interprets your stored customer personas with better precision. If you've defined audience profiles (like "B2B marketers, 30-45, budget-focused"), chat uses those specifics to tailor tone, messaging angles, and content recommendations instead of treating every audience the same.

Brand Product Context Automatically Included

Chat now pulls in your brand's product details when generating responses. If you've uploaded product specs, features, or positioning docs, chat references them automatically so suggestions align with what you actually sell, not hypothetical offerings.

Automated Social Media Content

Refreshed Layouts for Better Content

We updated content layouts with improved spacing, cleaner visual hierarchy, and better typographic balance. Less squinting, faster scanning every Monday morning. 

Try the Updates

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