DNA by MorningAI
Relevant Marketing at Scale
What is DNA by MorningAI?
DNA empowers your marketing team and agency partners with a cohesive, intelligent framework to increase relevancy of every marketing tactic across all channels.
It seamlessly blends the essence of your brand (BrandDNA), the needs of your audience (CustomerDNA), and the details of each of your products (ProductDNA) — bringing together technology, creativity, and brand personalization into one unified platform.It seamlessly blends the essence of your brand (BrandDNA), the needs of your audience (CustomerDNA), an the details of each of your products (ProductDNA).
This enables you to create perfectly aligned marketing strategies and campaigns in ways never possible before.
Your Brand.
Everywhere.
BrandDNA allows you to effortlessly manage your brand's essential characteristics while maintaining a strong sense of creative identity across every touchpoint.
Effortless Integration
Instantly import key brand details like name, description, and slogan.
Voice Consistency
Define and apply tone of voice guidelines to maintain brand coherence in all communications.
Visual Harmony
Customize visual styles, including colors, fonts, and visual principles, ensuring every piece of content aligns with your brand’s aesthetic.
Simple or Advanced
Build a simple segment in seconds or incorporate details from customer research.
Improve Relevancy
Add demographic and psychographic information to personalize content.
Integrated Everywhere
Customer insights are integrated across the entire AI platform.
Your Customers. Understood.
CustomerDNA integrates your customer insights to enable personalized marketing like never before. Understand motivations, behaviors, and preferences, and use that intelligence to craft campaigns that resonate on a deeper level.
Your Products. Sold Faster.
ProductDNA is designed to streamline the management of your product or service information. No feature is overlook or misrepresented.
Strategic Consistency
Equip every team member with the knowledge to reinforce your product’s most compelling benefits. Harness data-driven content to turn product data into persuasive storytelling and optimized marketing materials.
Endless Capacity
Effortlessly manage a vast product assortment - up to 10,000 SKUs - bringing order to even the most complex product portfolios.
"In the attention economy, relevancy is king."
Chris Curtis
Founder, MorningAI