September Product Updates: 5 Major Innovations

Building a consistent brand presence shouldn't feel like wrestling with a dozen different tools. That's why we've been working on updates that eliminate the friction from your content creation process.

These latest improvements tackle three areas we hear about most: visual content quality, workflow efficiency, and product management at scale. Here's what's new and how it improves your daily work.

Enhanced Image Capabilities

Now when you generate or edit images inside of Studio, you can go beyond simple image generation.  

Multi-Image Fusion - Studio can now understand and merge elements from multiple images into a single, cohesive image. For example, you can combine a product image, logo, scene and character into a single image. Or in this example we have an image of a woman, a card, a neon sign and a 1920s Speakeasy. With one prompt, we were able to bring them all together into a beautiful image - no Photoshop required.

Character Consistency - Studio is now particularly good at maintaining the appearance of a character or object across multiple images and edits. This allows more consistent brand asset creation and storytelling.

Advanced image editing - you can remove objects, people, change backgrounds, alter a pose and even restore and colorize old black and white photos using natural language.

Better Autonomous Social Media Content

Over the past two months we have been making consistent updates to our autonomous social media capabilities.  Our goal is to allow you to open your browser each Monday morning and see social media content that is on brand, timely and motivates your customers to buy.  

When we first rolled out this capability it had limited functionality.  This last week we have dramatically improved the outputs by importing additional product images, analyzing each image and enriching them with additional information to ensure the outputs are of the highest quality.  

Below is an example for the beverage brands Stella Artois and Olipop comparing content that was generated in August versus what was created this week. The difference is remarkable.  In August it was not able to leverage real product images, got many details wrong and didn’t adhere to brand guidelines.  Our vision is that by the end of 2025, every brand that uses our platform will have social media content that is at or better than brands with the biggest budgets and most capable teams. Once we nail the static images - we will begin working on video.

Generate More Ideas Simultaneously

Create up to 10 versions at once!

Here's a common scenario: you create a brief, generate one layout, decide you kind of like it, but you want to see more options, then repeat the process multiple times. Not anymore.

You can now select multiple layouts simultaneously when creating a brief. Generate up to 10 variations at once, compare them side by side, and publish different versions across your social channels with one click.

Instead of creating separate briefs, create one brief and get multiple options immediately.

New Brief:  Infographics

Complex information kills social media engagement. That's why we're excited to introduce Infographics to help you turn data into compelling visuals.

Need to explain how your product compares to competitors? Want to break down industry statistics for your audience? Simple prompts now generate professional data visualizations, comparison charts, and educational graphics that actually get shared.

You'll find the Infographics tool in your Image & Video section. Early beta users are seeing up to 40% higher engagement on posts featuring these custom visuals. For detailed tips on creating effective infographics that drive engagement, check out our complete guide to visual storytelling.

Example workflow:  Select the Infographic Brief > Select a product and select a product image > Write “Make an infographic that brings this product to life”.  Below are two examples:

Other Updates

Bulk Product Operations

Export your current products as a CSV file, make changes in bulk using any spreadsheet application, then re-upload to update hundreds of items simultaneously. Add new products, modify existing ones, or restructure your entire catalog without touching the interface repeatedly.  For businesses with extensive product lines, this feature alone saves hours every week.

Real-Time Notifications

Our new in-app notification system keeps you informed when:

• New styles are created successfully
• Content gets shared with you
• "Done for You" posts are ready for review
• Video generation completes

Try The Updates

All features are live in your account now. The Infographics tool is in beta, so expect regular improvements based on user feedback.

Log-In to your account.

Questions about any of these features? Our support team is standing by to help you get the most value from these improvements.

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