Platform

Your go-to-market brain

DNA is the intelligence layer that powers everything in MorningAI. Your products, your brand, your customers, unified in one place so every piece of content is consistent, personalized, and on-brand.

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3 DNA components
10K+ SKUs supported
100% On-brand output
1 Source of truth

Everyone on the same page. Finally.

DNA ensures your entire team, and every piece of content they create, operates with the same information and standards. Designers use the correct colors. Copywriters match your voice. Product details are always accurate. No more brand drift.

The Three Pillars

Product. Brand. Customer.

DNA brings together everything that makes your brand unique into three interconnected components. Each one powers every feature in MorningAI, so whether you're creating a social post or a sell sheet, the output is authentically yours.

  • ProductDNA: Your entire catalog, ready to use
  • BrandDNA: Your visual style and voice, captured
  • CustomerDNA: Your audience, understood
One source of truth for every asset.
ProductDNA

Your entire catalog, instantly accessible

Import your complete product catalog and MorningAI creates content using everything: product names, descriptions, images, UPC codes, and more. No more copying and pasting. No more outdated information.

  • Import up to 10,000+ SKUs from your catalog
  • Product names, descriptions, and key benefits
  • Product images automatically available
  • UPC codes, pricing, and specifications
  • Sync with Shopify, Salsify, Akeneo, and more
No more copying and pasting. Every SKU, ready.
BrandDNA

Your visual style, truly understood

BrandDNA goes beyond basic brand guidelines. We truly understand your visual style, and you can create custom styles for your brand or specific campaigns. Upload a collection of images like a moodboard, and MorningAI creates a style personalized just for you.

  • Colors, fonts, and logo usage
  • Tone of voice and messaging guidelines
  • Custom visual styles from image collections
  • Campaign-specific style variations
  • Every output matches your aesthetic
More than guidelines - AI that matches your aesthetic.
CustomerDNA

Your customers, deeply understood

Define your customer segments with demographic and psychographic data. MorningAI uses these insights to create content that resonates with specific audiences, not generic marketing that speaks to no one.

  • Build detailed customer personas
  • Demographic and psychographic insights
  • Motivations, behaviors, and preferences
  • Content tailored to specific segments
  • Integrated across all features
Content that resonates with the people who matter.
Coming 2026

Import your contact list

Communicate directly with your customers via email and SMS, all from within MorningAI.

Import contacts

Upload your customer list and segment by demographics, purchase history, and behavior.

Send email

Create and send email campaigns directly to your customers without leaving MorningAI.

Send SMS

Reach customers instantly with text messages for promotions and updates.

DNA powers everything

1

Set up your DNA once

Import your product catalog, define your brand style, and build your customer personas. This is your foundation.

2

Create any content

Whether it's a social post, email, sell sheet, or ad, MorningAI pulls from your DNA automatically.

3

Stay consistent everywhere

Every team member, every channel, every piece of content, all aligned with your brand standards.

Where DNA makes a difference

Every feature in MorningAI is powered by your DNA.

Product Photography

ProductDNA provides the images. BrandDNA ensures the style matches your aesthetic.

Email Campaigns

ProductDNA fills in details. CustomerDNA shapes the message. BrandDNA sets the tone.

Social Media

Every post reflects your brand voice and visual style, automatically.

Sell Sheets

ProductDNA populates specifications. BrandDNA ensures professional, consistent layouts.

Ads

Create on-brand ads across digital, video, and print, all powered by your DNA.

Blog Content

BrandDNA captures your voice. Every post sounds like your team wrote it.

Why DNA changes everything

Entire team aligned

Everyone operates with the same information. Designers use correct colors. Writers match your voice.

Always accurate

Product details come directly from your catalog. No more outdated specs or wrong descriptions.

Brand consistency

Every piece of content matches your visual style and voice, across every channel.

Custom visual styles

Upload a moodboard and create custom styles for campaigns. The AI adapts to your aesthetic.

Set up once, use everywhere

Define your DNA once. Every feature in MorningAI pulls from it automatically.

Scale without losing quality

Create 10 pieces of content or 10,000. DNA ensures every one is on-brand.

Frequently asked questions

How do I set up DNA?

Start by importing your product catalog (CSV or direct sync), uploading your brand assets and guidelines, and defining your customer personas. Most brands complete setup in under an hour.

How many products can I import?

ProductDNA supports catalogs of 10,000+ SKUs. We integrate with Shopify, Salsify, Akeneo, and other PIM systems for automatic syncing.

How do custom visual styles work?

Upload a collection of images that represent your desired style, like a moodboard. MorningAI analyzes them and creates a custom style you can apply to any content.

Can I create campaign-specific styles?

Yes. Create multiple visual styles for different campaigns or seasons. Switch between them easily when creating content.

How does DNA ensure brand consistency?

Every feature in MorningAI pulls from your DNA automatically. Colors, fonts, voice, product details, all applied consistently without manual effort.

What's coming with contact list import?

In 2026, you'll be able to import your customer contact list and send email and SMS campaigns directly from MorningAI, all powered by your CustomerDNA.

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Ready to build
your go-to-market brain?

DNA ensures every piece of content is on-brand, personalized, and consistent.

Free trial available. No credit card required.

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