Prospecting & Outreach

SDR Target Assignment

A fair, rule-based assignment of target accounts and leads to your SDRs that respects ownership, territories, and capacity — applied in your CRM when you say so.

Under 10 minutes
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TARGETS24 to routeTarget 1ENT · WestTarget 2MM · CentralTarget 3ENT · WestTarget 4MM · EastTarget 5Owner conflictTarget 6MM · EastTarget 7ENT · WestUNROUTABLE · 2Target 9No territoryTarget 14Opted outJKSDR 1West8 of 12capacityTarget 1Target 3Target 7MRSDR 2Central10 of 12capacityTarget 2Target 5Target 5: AE-ownedALSDR 3East12 of 12capacityTarget 4Target 6At capacityOwner → territory → capacity2 duplicates · 1 opt-out removedApplied on approvalEvery target routed by rule, conflicts caught before anyone reaches out.

The old way

RevOps or sales ops analyst

Typical time
Per target list

With MorningAI

Under 10 minutes

Included in your MorningAI platform — 5 deliverables, ready to use

What you get

  • A proposed SDR for every target, with the routing rule behind each assignment
  • Ownership conflicts, duplicates, and do-not-contact issues caught before anyone reaches out
  • A capacity view showing how work is spread across the team
  • Targets that can't be routed, with the reason, so nothing falls through
  • Assignments applied in Salesforce or HubSpot when you approve them

When to use it

When a new target list lands, when balancing workload across the SDR team, or whenever you need a routing recommendation you can defend.

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