Strategy
Brand Manual
A designed brand manual that your agencies, new hires, retail partners, and event crews can work from without asking a question.
The old way
Marketing agency
- Typical cost
- $5K-$25K per deliverable
- Typical time
- 2-4 weeks
With MorningAI
2-4 hours
Included in your MorningAI platform — 6 deliverables, ready to use
What you get
- A sourced brand history and origin story, with missing facts flagged instead of invented
- A positioning statement with proof points, a one-line brand promise, and what the brand is not
- A brand architecture that gives every product family and product a clear role
- The one or two personal values your customer holds most deeply, and how the brand honors them
- Visual guidelines for color, type, logo, and photography, with use and avoid examples
- Digital and event activation rules, a one-page quick reference, and a list of open gaps
When to use it
When your guidelines live in a logo folder, an old agency PDF, and a few people's heads, or before you brief a new agency, retail partner, or event team. Run it again after a repositioning or a portfolio change.
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