Strategy

Brand Review

A scored review of your content against your brand voice and style guide, with severity-ranked issues and specific before/after fixes.

Under 10 minutes
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ALIGNMENT72/ 100Aligned, with reservationsVoice80Terminology64Style713 legal flagsClaims and disclaimersFINDINGSBy severityIssueTypeWhereHype adjectives off voiceVoiceHeadline'Users' should be 'members'TerminologyPara 2Passive voice in headlineStyleHeadlineMissing disclaimer on claimLegalPara 4BEFOREAFTEROur revolutionary app letsusers effortlessly leveragesmarter meal planning.Members plan a week ofdinners in five minutes.Matches the voice guideEvery draft, scored against the voice you actually wrote down.

The old way

In-house analyst team

Typical time
1-2 weeks per cycle

With MorningAI

Under 10 minutes

Included in your MorningAI platform — 4 deliverables, ready to use

What you get

  • A summary assessment of how well the content aligns with brand standards
  • A findings table of voice, terminology, and style issues by severity
  • Before/after rewrites for the highest-priority issues
  • A separate legal and compliance flag list covering unsubstantiated claims, missing disclaimers, and comparative or testimonial risks

When to use it

Before a piece of content ships, or when auditing copy for voice and terminology consistency. For a full check of product claims, use Claims and Compliance Review.

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