Customer Experience

CX Journey X-Ray

An end-to-end diagnosis of a single customer journey — where satisfaction is made or broken, in customers' own words.

Under 30 minutes
Book a demo Already a customer? Open MorningAI
JOURNEY X-RAYCX Journey X-Ray214 verbatims · 6 stepsNeutralTriggerSearchChooseBuyUseRepeat“No idea which onewould fit my room“Delivery windowkept moving on meBIGGEST SWING1Buy · delivery slot+14 pts2Search · which fits+9 pts3Use · first setup+5 pts4Repeat · reorder+3 ptsFIX LIST3 essential fixes2 delight movesWhere one journey wins or loses customers, in their own words.

The old way

Strategy consultancy

Typical cost
$150K-$500K
Typical time
3-6 months

With MorningAI

Under 30 minutes

Included in your MorningAI platform — 5 deliverables, ready to use

What you get

  • A step-by-step journey map in customer language, from trigger to repeat purchase
  • An emotional curve charting satisfaction across the journey, anchored in verbatim evidence
  • A ranked list of the moments with the biggest swing potential toward promoters or detractors
  • Behavioral customer personas that move through the journey differently
  • A prioritized fix list split between essential fixes and delight opportunities

When to use it

When you need to understand why customers churn or complain, map an onboarding, checkout, or subscription experience, or diagnose where a specific journey is breaking down.

Run this playbook in MorningAI

What takes a consultancy months takes MorningAI minutes.

Book a demo
Already a customer? Open MorningAI and run it now →

Pairs well with

Was this playbook helpful?

← All playbooks