Email

Email A/B Test Review

A clear record of what your past email A/B tests actually proved, with real winners separated from noise and a ranked list of what to test next.

Under 30 minutes
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TEST LOG · LAST 12 MONTHS14 tests reviewedEmail A/B Test ReviewTestClick rate, A and BVerdictSubject lineBenefit vs productAB2.1%2.9%Real winnerSend timeMorning vs eveningAB1.8%1.9%No differenceSender nameBrand vs founderAB2.4%2.0%Too smallPreview textShort vs longAB1.7%1.6%Opens onlyTest logPatternsNext testsWHAT YOU LEARNED3 of 14tests found a real winnerBenefit-led subjects winProven in 3 of 4 testsEmoji in subject linesTeam belief, not provenTEST NEXT1Offer vs no offerNeeds 9k per variant2One product vs gridNeeds 12k per variantWhich tests really won, and what is worth testing next.

The old way

In-house analyst team

Typical time
1-2 weeks per cycle

With MorningAI

Under 30 minutes

Included in your MorningAI platform — 5 deliverables, ready to use

What you get

  • A log of every A/B test in the period, re-checked on clicks and orders and labeled by what it proved
  • Real winners separated from noise, including platform-picked winners that the results do not support
  • The lessons your account has actually proven, kept apart from what the team believes but has not shown
  • A ranked backlog of next tests, each sized to the audience your list can support
  • A two-page write-up for the team, plus the full test log as an Excel workbook

When to use it

Before you plan your next round of email tests, or when the team keeps retesting the same ideas and cannot say what has worked. Run it once a year, or after a heavy testing season, to keep the lessons current.

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