Strategy

Growth Model Builder

An Excel growth model of your business, channel by channel, that shows which metrics drive revenue most and where to focus.

Under an hour
Book a demo Already a customer? Open MorningAI
GROWTH MODEL WORKBOOKMonthly, three yearsWholesale revenue= accounts × orders per account × price per caseAssumptionBaseConservativeAggressiveSourceWholesaleActive accounts120105140ActualOrders per account1.81.52.1Owner est.Price per case$42$40$44ActualOnline storeVisitors a month40K32K55KActualConversion2.1%1.6%2.6%BenchmarkOrder value$38$36$41ActualHow to useAssumptionsEngineSummaryDriver treeCalibrationSUMMARY TAB$14.2MFY29 baseFY27FY28FY29SHARE OF GROWTHWholesale63%Online store34%Corporate3%Every assumption in one place, and the channels that drive revenue.

The old way

Specialist consultant

Typical cost
$25K-$100K
Typical time
4-8 weeks

With MorningAI

Under an hour

Included in your MorningAI platform — 6 deliverables, ready to use

What you get

  • An Excel workbook with every assumption, the monthly build, and the revenue results laid out tab by tab
  • Every input on one assumptions tab, with base, conservative, and aggressive values and a source for each
  • A month-by-month revenue build for each channel you sell through
  • A summary of revenue by channel and year, with each channel's share of growth
  • A plain-language driver tree and a how-to tab, so anyone on the team can follow the math
  • An optional calibration against your actual results, so the model starts from where you really are

When to use it

During annual planning, before you commit to a growth target, or whenever you need to know what it would take to double and which channels actually matter.

Run this playbook in MorningAI

What takes a consultancy months takes MorningAI under an hour.

Book a demo
Already a customer? Open MorningAI and run it now →

Pairs well with

Was this playbook helpful?

← All playbooks