Shopper Marketing

Marketplace Item Launch Plan

A week-by-week runbook for one new item's first 90 days on one retailer, ending in a clear call to scale, hold, or fix.

Under 30 minutes
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90-DAY LAUNCH RUNBOOKLaunch day Feb 2Item A on AmazonPre-launchWeeks 1 to 4Weeks 5 to 12123456789101112ListingReviewsAdsDealsChecklistEarly reviewsReview requestsLaunch adsWeekly ad tuningFirst dealDay 90Off the tablePaid reviewsReview gatingReview swapsWEEK 12 RANGESBasis: comparable itemSessions3.2k to 4.5kConversion11 to 15%Reviews35 to 60Rank#12 to #25DAY-90 CALLScaleHoldFixSet by week 12 rangesThe first 90 days of your launch, planned week by week.

The old way

Marketing agency

Typical cost
$5K-$25K per deliverable
Typical time
2-4 weeks

With MorningAI

Under 30 minutes

Included in your MorningAI platform — 6 deliverables, ready to use

What you get

  • A pre-launch checklist covering listing content, inventory cover, and price within your guardrails
  • An early-review program built only from platform-compliant levers, with the risky ones ruled out
  • A lean launch ad plan sized to what a brand-new listing can support
  • A week-by-week action plan through day 90 that your team can run
  • Weekly milestone ranges for sessions, conversion, reviews, and rank, each with its basis stated
  • A day-90 decision panel to scale, hold, or fix, judged against those milestones

When to use it

In the weeks before a new item goes live on Amazon, Chewy, Walmart, Target, or Instacart, when you need a plan for the first reviews, the first ads, and what good looks like by day 90. For a second retailer, run it again.

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