Strategy

Naming Sprint

A shortlist of names worth taking to your trademark attorney, each with its story, its risks, and dated search notes behind it.

1-2 hours
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NAMING SHORTLISTNot trademark clearance1InventedTidewicktide-wickChecked Oct 21TrademarkDomainLanguageHandlesNo knockout2EvocativeLarkfalllark-fallChecked Oct 21TrademarkDomainTakenLanguageHandlesSome risk3SuggestiveOrvellaor-vell-aChecked Oct 21TrademarkDomainLanguageHandlesManualNo knockoutNAMES THAT DIEDSunmereOct 21Live mark in Class 32PelloraOct 21Slang in SpanishFerrowindOct 21Same name on a ciderLONG LIST126names across4 styles, 5 themesOnly fall for names that have a real chance at clearance.

The old way

Marketing agency

Typical cost
$5K-$25K per deliverable
Typical time
2-4 weeks

With MorningAI

1-2 hours

Included in your MorningAI platform — 6 deliverables, ready to use

What you get

  • A one-page naming brief that sets what the name must carry before anyone brainstorms
  • A map of the names already used in your category, with the overused roots to avoid
  • A long list of more than 100 candidates across distinct styles and themes, in a sortable spreadsheet
  • Name cards with each finalist's story, risk rating, fallbacks, and dated trademark, domain, and language checks
  • A record of the strong names that died and why, so nobody revives them next month
  • A one-slide shortlist for the leadership meeting where the choice gets made

When to use it

Before a launch, line extension, or rebrand, ideally before artwork starts. The shortlist is a first-pass screen, not legal clearance, so a trademark attorney still clears the final name.

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