Research

Persona Reaction Test

A candid, in-character reaction to one piece of creative from a persona you choose, translated into a ranked list of changes you can make today.

Under 10 minutes
Label readerSeen on paid socialPersona critique, not researchTaste the sunshineShop now1231“Pretty peaches. Is thisjuice or soda?”2“Taste the sunshine? Thattells me nothing. How much is it?”3“Shop now where? At mystore, or only online?”VerdictInterested, but not yetRANKED CHANGES1Name the productHeadline2Put the price on itHero image3Say where to buyButtonHEADLINE, REDRAFTEDTaste the sunshinePeach sparkling water,zero sugar, four cansOne persona's candid reaction, turned into changes you can make.

The old way

Market research firm

Typical cost
$30K-$50K
Typical time
6-8 weeks

With MorningAI

Under 10 minutes

Included in your MorningAI platform — 5 deliverables, ready to use

What you get

  • A first-person reaction that quotes your headline and points at the exact image, claim, or button
  • A plain verdict on whether this persona would act, and the one thing that would change their mind
  • A marketer's diagnosis, kept separate from the role-play: what to keep, what confuses, and what's missing
  • Three to six ranked changes, with replacement headlines and copy drafted for you
  • The one or two questions only real customers can answer, and the cheapest way to ask them

When to use it

While an ad, email, headline, or page is still cheap to change, or when you suspect something is off and want a fast second read. Treat it as a pre-check, not proof, before any expensive or irreversible call.

Run this playbook in MorningAI

What takes a consultancy months takes MorningAI minutes.

Already a customer? Open MorningAI and run it now →

Was this playbook helpful?