Strategy
Subscription Economics
A subscription economics workbook that shows what a subscriber is worth, what each discount actually costs, and whether subscribers earn you more on your own site or on Amazon Subscribe & Save.
The old way
In-house analyst team
- Typical time
- 1-2 weeks per cycle
With MorningAI
Under an hour
Included in your MorningAI platform — 6 deliverables, ready to use
What you get
- Cohort retention grids and curves built from your own subscription or order export
- Conservative contribution LTV by acquisition source, so you know what you can afford to pay for a subscriber
- The cost of every running offer per retained subscriber, from intro offer to win-back
- Margin per subscriber per month on your own subscription versus Subscribe & Save
- A churn-driver checklist with a fix for each driver
- A four-tab Excel workbook with your cohorts, LTV, discount costs, and channel margins, and every assumption listed on one Inputs tab
When to use it
When you need to know what a subscriber is worth, what your intro offer really costs, or whether Subscribe & Save makes you money. Run it before you set acquisition budgets or change your discount ladder.
Run this playbook in MorningAI
What takes days of manual work takes MorningAI under an hour.
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