Performance Management

Weekly E-Commerce Report

A weekly e-commerce report built from your Shopify store and Google Analytics, plus your Amazon sales and ads reports if you share them, delivered as an Excel workbook your team can dig into and a Word write-up for a 30-minute team review.

Under an hour
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Weekly e-commerce data.xlsxWeek of Oct 12ABCDE1234ChannelSalesOrdersConv.vs last wkShopify$28.4k6122.4%−4.1%Amazon$19.7k45511.8%+12.3%Combined$48.1k1,067n/a+2.2%Sales by channel, last 9 weeksShopifyAmazonSummaryTrendsFunnelShopifyAmazonInventoryAction logTEAM WRITE-UPAmazon up 12%, butads drove most of itStore healthOperationsBuy Box lost on ASIN 3Hero SKU out of stockCheckout errors upAction planReorder hero SKUOPTest ad cut on ASIN 3ECYour store and Amazon in one workbook, read in one meeting.

The old way

In-house analyst team

Typical time
1-2 weeks per cycle

With MorningAI

Under an hour

Included in your MorningAI platform — 6 deliverables, ready to use

What you get

  • A cross-channel scorecard for Shopify, Amazon, and combined sales, with week-over-week change and trends
  • Goal pacing that shows whether each sales target is on pace, ahead, or behind, and by how much
  • Amazon ad spend read against total sales, including ACOS and TACOS, so you see whether ads grow sales
  • Top products, promotions, and low or out-of-stock items, with what to reorder, promote, or pause
  • A store health list of suppressed listings, lost Buy Box, and checkout problems for operations
  • A ranked action plan with owners and due dates, carried forward and updated every week

When to use it

Every Monday for the previous week, ahead of your e-commerce team meeting. Use it when leadership wants one view of store and marketplace performance instead of separate dashboards.

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