Today’s fashion brands face an uphill battle: rising ad costs, saturated markets, and constant pressure to produce new, high-quality content. MorningAI’s new Virtual Fashion Platform removes the friction of traditional photoshoots, empowering you to produce stunning, photorealistic imagery fast, affordable, and on-brand.
“With MorningAI, you can create a full fashion shoot in under 2 minutes - at a fraction of the cost of traditional photography.”
Getting Started
Overview
- Log into your MorningAI account
- Navigate to the Virtual Fashion Platform section
Key Terminology
- Garment: The item(s) of clothing to feature (top, bottom, dress, full outfit)
- Talent: The model wearing your garment
- Pose: The body position of the talent (standing, seated, editorial, etc.)
- Scene: The environment or background in which your shoot takes place
- Aspect Ratio: The output image format (e.g., 1:1, 3:4, 9:16)
Quick Start Guide
Step 1: Select a Garment
- Upload a new image, select a recent upload or choose from your product catalog via ProductDNA
- Mix and match tops and bottoms or use complete outfits
Step 2: Choose a Talent
Selecting the right talent is key to reflecting your brand’s identity and resonating with your target audience. The look, body type, and expression of the talent can dramatically impact how customers emotionally connect with your product.
- Browse hundreds of options filtered by gender, ethnicity, body type, hair and eye color
- Upload a custom image or generate your own AI-based talent
- Note: Only adult (18+) talent is supported for generation
Step 3: Select a Pose
Choosing the right pose is essential because it influences how your garment is perceived - highlighting fit, movement, and style.
- Choose from 100+ editorial-quality poses curated by fashion photographers
Step 4: Pick a Scene
Choosing the right scene sets the context for your product, making it feel aspirational, relatable, or seasonal. The environment enhances storytelling and helps customers imagine themselves wearing the garment in real life.
- Choose from pre-built settings or describe a custom one (e.g., “cobblestone street at sunset”)
Step 5: Choose Output Settings
- Aspect ratios include 1:1, 3:4, 9:16 (exact formats available in-platform)
- Generate four image variations by default—with options to regenerate more
Step 6: Click Generate
Once you click, generate up to four images will be generated at once.
Step 7: Enhance Your Results
MorningAI brings every creative step into one platform, so you can move quickly, make changes instantly, and keep your production process fast, efficient, and fully integrated.
- Regenerate, edit, animate, or run a full photoshoot from a single base image
Advanced Features
Edit with Magic Editor
- Click Edit and describe your desired change (e.g., “add gold hoops” or “blur background”)
- Perfect for styling tweaks, background changes, or product refinements
Animate Your Image
- Click Animate to turn your image into a dynamic 5-second clip
- Ideal for social media use and product reveal moments
Full Photoshoots on Demand
- Use the Photoshoot feature to generate 10+ new poses for the same outfit and talent in the same scene
- Build product carousels and campaign variations in minutes
Image Quality Tips
- Upload garments on clean backgrounds or mannequins for better edge detection
- Hang or drape clothing for best results
Highlighting Texture & Detail
- Combine real close-up shots with MorningAI-generated lifestyle images
- Use this method for showcasing materials like leather, wool, or fine embroidery
Known Limitations and Tips
Issue Solution Slight AI distortion in facial/body features Use external upscalers (e.g., Gigapixel) or MorningAI's retouch tools Dress length inaccuracies Use alternate poses or external editing tools (e.g., Photoshop) Difficulty rendering fine jewelry/accessories Add them post-generation via the Edit tool Fabric detail missing Supplement with real-life macro images for close-ups
Final Thoughts
MorningAI’s Virtual Fashion Platform gives your team the tools to move fast, reduce costs, and create stunning fashion imagery on demand. Don’t settle for one look—experiment, edit, and scale your visuals effortlessly.
Need help or want us to do it for you? Reach out anytime. We’re here to help you.
Do I need professional photos of my products to get good results? +
Can I use MorningAI with kids' apparel? +
How many images can I generate at once? +
Can I use my own models or talent? +
What if my generated image needs edits? +
Magic Editor
Are these images suitable for retail partners like Amazon or Target? +
Is there a way to request custom features or talents? +
