Recipe photography Delta Pride generates on-brand, every time

The premium catfish supplier trained MorningAI's Studio on its visual style — and turned one photography problem into a repeatable pipeline for website, recipe, and social imagery.

January 13, 2025

Studio trained on Delta Pride's colors, textures, and presentation style
Recipe and product imagery produced for website, recipe pages, and social media
Prompt-writing handled with MorningAI support until the team could run it themselves

Final asset

Refined recipe image after training the model on Delta Pride's visual preferences.

The brief

Challenge

Delta Pride needed appealing photos of catfish recipes that matched their brand across digital channels — but the team initially struggled to write prompts that produced the visuals they wanted.

Channels

Website · Recipe pages · Social media

Before MorningAI

Recipe and product photography sourced shoot-by-shoot, with limited ability to produce variations for each platform.

How this work got done

This work was produced in the MorningAI platform, with hands-on support from the MorningAI team.

Delta Pride: Defined the visual style, supplied reference images, and gave feedback on each round of generated imagery.
The platform: Studio was trained on Delta Pride's visual elements — colors, textures, presentation styles — so generated images consistently matched the brand.
The MorningAI team: A MorningAI customer success manager led prompt creation and refinement until the output met the brand's quality bar.

The prompt problem

Delta Pride wanted high-quality images of catfish recipes for their website and social channels. The tooling was there — MorningAI's Studio — but the team's early prompts weren't producing images that captured the texture, color, and freshness their brand demanded.

Instead of leaving them to figure it out, MorningAI's customer success team took the lead on prompt writing, and — more importantly — trained the model on Delta Pride's visual style so good results stopped depending on perfect prompts.

From first draft to in-market

The same product, before and after the model was trained on Delta Pride's visual preferences.

Initial AI-generated catfish image before model training — Initial image generated in Studio, before training on the client's visual preferences.

Refined AI-generated catfish recipe image after model training — Refined image after training the model and adjusting prompts.

Final AI-generated image in use on Delta Pride's website — A final image in use on the client's website.

Sourced claims

Final images were implemented across Delta Pride's website, recipe pages, and social media.
Published case study, Jan 2025
Variations of each image were produced to fit the format requirements of each platform.
Production records; published case study, Jan 2025

Scope of this story

This story documents image quality, brand consistency, and multi-platform usage. Traffic and sales impact from the new imagery were not measured as part of this project.