The drizzle shot Nielsen-Massey needed for Costco

The premium vanilla producer needed an appetizing, photoreal lifestyle image of its new Mexican Vanilla Paste - built from their reference photos with Brand DNA, refined with their feedback.

February 21, 2025

Photoreal lifestyle image of a hard-to-stage product moment: the drizzle
Built from Nielsen-Massey's own reference images using Brand DNA visual styles
Refined through direct client feedback on lighting and texture until it read as real

AI-generated lifestyle image of Mexican Vanilla Paste drizzled over a yogurt bowl — The final product image: a yogurt bowl with the vanilla paste drizzle.

The brief

Challenge

Nielsen-Massey wanted realistic lifestyle images of their new Mexican Vanilla Paste — specifically the drizzle effect on food — that felt authentic to the premium quality of the product.

Channels

Product marketing · Lifestyle imagery · Retail Media

Before MorningAI

Staged food photography for each new product moment, with the drizzle shot being particularly hard to art-direct in a studio.

How this work got done

This work was produced in the MorningAI platform, with hands-on support from the MorningAI team.

Nielsen-Massey: Provided the creative vision and reference images, and gave feedback rounds on realism, lighting, and texture.
The platform: Brand DNA visual styles were trained on the reference images so every generation reflected Nielsen-Massey's premium brand identity.
The MorningAI team: Translated the brief into generations and refined the image through client feedback to final approval.

A product moment you can't easily stage

Nielsen-Massey came with a precise brief: a lifestyle image of their new Mexican Vanilla Paste in a plated style — drizzled onto food, like a yogurt bowl — that looked appetizing and real. Drizzle shots are notoriously fussy to stage: viscosity, lighting, and timing all fight the camera.

Their reference images were added to Brand DNA in MorningAI, training a visual style that reflected the brand's premium identity. From there, generations were refined through direct feedback — adjusting lighting and texture until the paste read as lifelike.

From reference to final

What the client sent, and what came back.

Client-provided reference image of a yogurt bowl — The yogurt bowl the client gave us as reference.

Client-provided reference images of the Mexican Vanilla Paste product — Reference images sent to represent the product.

Final AI-generated image of vanilla paste drizzled over a yogurt bowl — The final product image, with the vanilla paste drizzle on the yogurt bowl.

Sourced claims

The final drizzle image was approved by Nielsen-Massey as an authentic representation of the product's quality.
Customer-reported; published case study, Feb 2025
Nielsen-Massey asked about replicating the concept with other foods — the trained visual style makes the shot repeatable per product.
Customer-reported; published case study, Feb 2025

Scope of this story

This story documents one product-image engagement: brief, iteration, and final approval. Downstream marketing performance of the image was not measured as part of this project.

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