Advertising

Campaign Copy Deck

A complete campaign copy deck: every line for every channel written from one agreed message, counted to fit, and packaged with an upload-ready spreadsheet.

1-2 hours
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MESSAGE HOUSEUFruit you can taste.P1FruitP2FizzP3PriceBrand truth and toneTONE ROUTEAB · Plain talkCSEARCH ADSponsored · brand-a.comFruit you can tasteUHeadline19/30P1Description94/90EMAILAMeet the fizz with fruitReal fruit in every can9:00P2Subject24/40P1Preview23/40SMSBrand A: the fruit fizz is here.Reply STOP to opt outUMessage68/160SHELF TALKERFruit youcan taste.UWords4/6The ad, the email, and the shelf all say the same thing.

The old way

Marketing agency

Typical cost
$5K-$25K per deliverable
Typical time
2-4 weeks

With MorningAI

1-2 hours

Included in your MorningAI platform — 6 deliverables, ready to use

What you get

  • A message house with your single campaign message and its proof, plus three tone routes drawn from your brand's real voice
  • Finished copy for every channel in scope: social, search, email, SMS, website, product pages, shelf, and billboard
  • Every line counted against the channel's current limit, with claims flagged for review
  • Test pairs ready to run, each with its hypothesis written before launch
  • An upload-ready spreadsheet with one row per line, IDs and character counts included
  • Once you approve, social posts scheduled on your connected Facebook, Instagram, and LinkedIn pages and website copy saved as Sanity drafts

When to use it

Once the brief is signed off and before anyone writes channel copy, so the ad, the email, and the shelf carry one message. Use it for launches, seasonal campaigns, and any push that runs across several channels.

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