Advertising

Creative Testing Matrix

A paid social creative test plan that tells you why an ad wins: paired cells sized to your budget, ready variants, and a readout once results come back.

Under an hour
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TEST MATRIX · ROUND 1$6,000 · 14 daysControlCell 2Cell 3Cell 4Changedvs controlConceptC1C2C1C1HookH1H1H2H1FormatF1F1F1F2Budget$1,500$1,500$1,500$1,500Hypotheses locked 2 MayBefore launch on 5 MayCELL SIZING10%Smallest liftthis budget can readREADOUTLift vs controlConceptNo differenceHookWinnerFormatNot readable0Change one thing per ad, so every result tells you why.

The old way

Marketing agency

Typical cost
$5K-$25K per deliverable
Typical time
2-4 weeks

With MorningAI

Under an hour

Included in your MorningAI platform — 6 deliverables, ready to use

What you get

  • A learning agenda that ties each test to a decision your team needs to make
  • Hypotheses locked and dated before launch, so results can't be explained away after the fact
  • Cell sizing for your real budget, showing plainly what this test can and cannot detect
  • A test matrix, ad naming key, and sortable spreadsheet your team builds the ads from
  • Ready variants for every cell: placement-fitted copy, static images, and video scripts
  • A readout with a clear verdict per pair, the rules you learned, and the next round

When to use it

Before you put budget behind new paid social creative, when you need to learn what works for your brand and not just pick a winner. Come back with the results export after each round for the readout.

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