Social Media
Community and Reputation Guide
A reply playbook for your reviews and comments: what customers are saying, how your brand answers them, which issues go straight to a named owner, and drafts that clear today's backlog.
The old way
Marketing agency
- Typical cost
- $5K-$25K per deliverable
- Typical time
- 2-4 weeks
With MorningAI
1-2 hours
Included in your MorningAI platform — 6 deliverables, ready to use
What you get
- An audit of what customers say across your review and comment channels, grouped into clear themes
- A tone guide that keeps every reply in your brand's voice, from praise to complaints
- A reply library of 30 to 50 starting points your team can sort, copy, and personalize
- Escalation rules and case packets that send safety, legal, and press issues to the right owner
- Draft replies for your current backlog, so your team can start clearing it the same day
- Crisis holding statements and response-time standards, prepared before you need them
When to use it
When replies to reviews and comments are slow, inconsistent, or improvised, or a backlog has piled up. Run it before a launch or retail expansion brings a wave of new reviews, and refresh it when new issues or channels appear.
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