Social Media

Social Performance Review

A monthly or quarterly social performance review that leads with a verdict against your goals, explains why your best and worst posts landed where they did, and ends with clear keep, change, and stop calls.

Under an hour
Book a demo Already a customer? Open MorningAI
SOCIAL REVIEW · SEPTEMBERPage oneAhead on reach, behind on trafficVerdict against the September goalVolume up, quality downPosts published+30%Engagement per post−9%+18%engagementsPlatformReachPer postGoalFacebook+8%−4%On trackInstagram+24%−12%BehindLinkedIn+11%+3%On trackTOP POST DIAGNOSISReel · Instagram3.2xplatform medianDriver: the hookLesson: show it in useKEEP, CHANGE, STOPKeepRecipe carouselsSMChangeMove posts to 7 pmSMStopLink-only postsMLWhat social delivered, why it happened, and what changes next month.

The old way

In-house analyst team

Typical time
1-2 weeks per cycle

With MorningAI

Under an hour

Included in your MorningAI platform — 6 deliverables, ready to use

What you get

  • A scorecard for each platform against your goals, the prior period, and the same period last year
  • A plain answer on whether results moved because you posted more or because posts did better
  • Diagnosis cards for your top and bottom posts, each with its likely driver and one lesson
  • The traffic and sales social sent to your website and store, from Google Analytics and Shopify
  • Keep, change, and stop calls, each tied to a finding and an owner
  • Grades for last period's tests, and next month's tests already written

When to use it

At the end of every month or quarter, before you report social results to your marketing lead, CEO, or CMO. Run it whenever you need to decide what to keep doing, what to change, and what to stop.

Run this playbook in MorningAI

What takes days of manual work takes MorningAI under an hour.

Book a demo
Already a customer? Open MorningAI and run it now →

Pairs well with

Was this playbook helpful?

← All playbooks