Sales Collateral
Competitive Battlecard
A one-page battlecard for each competitor your reps meet in deals, built on your own win and loss record, with every claim about the rival sourced and dated.
The old way
Marketing agency
- Typical cost
- $5K-$25K per deliverable
- Typical time
- 2-4 weeks
With MorningAI
Under an hour
Included in your MorningAI platform — 6 deliverables, ready to use
What you get
- A printable one-page card per competitor that a rep can use in the middle of a conversation
- Your head-to-head record against each rival, with the deal count behind every win rate
- Why you win, why you lose, and an honest line on where the competitor is strong
- Their pitch paired with your answer and the proof you can cite, plus fair landmine questions
- A dated sources ledger and a gaps list that gives product and operations something concrete to fix
- The same cards as a slide deck, for teams that live in PowerPoint
When to use it
When reps keep meeting the same rival and are improvising, before a sales kickoff or enablement session, or when a competitor launches something new. Refresh each card every quarter so nothing on it goes stale.
Run this playbook in MorningAI
What takes a consultancy months takes MorningAI under an hour.
Was this playbook helpful?
Thanks for the feedback — we use this to prioritize what to improve.