Sales Collateral

Customer Story Builder

A finished customer case study and up to six ready-to-use cut-downs from one interview, with an approval pack built to get every quote and number signed off.

1-2 hours
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CASE STUDYDraftCustomer A cutchangeovers in half.AT A GLANCE48%less changeover timevs 2025 · one quarterWe stopped planningaround the line.Plant manager, Customer AOne-pagerPull quotesSocial postsEmailSlideProposal blurbAPPROVAL PACK9Approved3Pending1Removed“We stopped planning…”Quote · 12:4148% less changeoverNumber · baseline 2025Qualified in six weeksClaim · source emailNames a competitorQuote · flaggedPending customer approvalOne interview becomes every asset, in the customer's own words.

The old way

Marketing agency

Typical cost
$5K-$25K per deliverable
Typical time
2-4 weeks

With MorningAI

1-2 hours

Included in your MorningAI platform — 6 deliverables, ready to use

What you get

  • A full case study told as the customer's story, with an at-a-glance results box
  • Up to six cut-downs: a sales one-pager, pull quotes, social posts, an email, a slide, and a proposal blurb
  • Every quote kept word for word and every number traced to what the customer said
  • An approval pack listing each quote, number, and claim so the customer can approve, change, or remove it
  • A Word version for the customer's reviewer to mark up, and a distribution plan by audience
  • An interview guide and prep email when the interview hasn't happened yet

When to use it

After a customer reaches a strong result with you, when sales needs fresh proof for a segment, or when a recorded interview has sat unwritten. Run it before the interview too, to get a guide that draws out the numbers and quotes you need.

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