Customer Experience

CX Standards Book

A customer-experience standards book that turns your brand principles into observable, measurable rules for every touchpoint, plus the audit checklist to certify adherence.

Under 30 minutes
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PRINCIPLESBe easy to reach2 standards · both must-haveNever make them repeat2 standards · both must-haveLeave it better than found2 standards · 1 must-haveAUDIT CHECKLIST84 / 100Greeting in 30sMust-have ×3One owner per issueMust-have ×3Plain status updatesNice-to-have ×112STANDARDSMeasured byGreeting within 30 secondsBehavioral · Must-haveMystery shopOne owner per issueOperational · Must-haveTicket dataContext follows customerOperational · Must-haveTicket dataPlain-language statusDesign · Nice-to-haveContent auditClose the loop within 48hOperational · Must-haveSurveyFixes become rulesBehavioral · Nice-to-haveQuarterly audit13Brand principles turned into rules anyone can observe and score.

The old way

Strategy consultancy

Typical cost
$150K-$500K
Typical time
3-6 months

With MorningAI

Under 30 minutes

Included in your MorningAI platform — 4 deliverables, ready to use

What you get

  • A small set of brand principles, each traced to specific standards
  • Behavioral, operational, and design standards, each with a rationale and a measurement method
  • A weighted audit checklist that scores adherence, must-have versus nice-to-have
  • An adoption plan sized for a small team, with no added bureaucracy

When to use it

When your experience has grown inconsistent across touchpoints, you need to codify how the team treats customers, or you want a mystery-shop checklist to certify adherence on a cadence.

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What takes a consultancy months takes MorningAI minutes.

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