Sales Collateral

Distributor and Broker Sell-In Kit

A complete sell-in kit that gets distributor and broker reps pitching your brand: a ten-minute meeting deck, a one-page rep card, and account targets drawn from real data.

Under an hour
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TEN-MINUTE MEETING DECK7 slidesThe storyWhy it sellsThe programTargets by repAccountRepLast orderLead itemPriorityAccount 12JRAug 14Sparkling 12-pkHighAccount 7MKMay 2Original 4-pkHighAccount 31TLNone yetVariety packMedAccount targetsGoals by repProgram calendarTrackerBrand AREP CARDDEAL DATESMar 3 to Apr 272.1units/store/week38%account margin+40stores in 6 monthsAsk: 2 facings + displayGive reps a reason to mention you first on every call.

The old way

Marketing agency

Typical cost
$5K-$25K per deliverable
Typical time
2-4 weeks

With MorningAI

Under an hour

Included in your MorningAI platform — 6 deliverables, ready to use

What you get

  • A 30-second brand story written the way a rep would actually say it on a call
  • Proof it sells, including the account's margin worked out from your own pricing
  • A program summary with deal dates, account support, rep incentive, and goals by rep
  • An account target spreadsheet built from your depletion data, with the item to lead with at each account
  • A one-page rep card readable in 30 seconds, plus a follow-up tracker for the weeks after the meeting
  • Objection answers with proof, and a first-pass check against alcohol rules for beer, wine, and spirits programs

When to use it

Before a distributor sales meeting, a broker headquarters review, or a brand training, whenever a new item, promotion, or rep incentive has to reach the field. Use it when a sell sheet alone won't get your brand mentioned on calls.

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