Advertising

Global Campaign Localization

A localization pack for your approved master campaign, built with you in three check-ins: you lock what stays fixed, approve the approach on a pilot market, then settle each market's flags. Every market gets two local copy options with a literal back-translation beside each line, so your global team can approve text it cannot read.

1-2 hours
COPY GRID · FRANCENeeds native-speaker reviewMaster headline, English (US)Squeeze the day.Pun on an English idiomOption APressez la journée.Back-translationPress the day.Pun lost, reads stiffOption BRecommendedLe matin a du jus.Back-translationThe morning has juice.[idiom: is full of energy]Fixed everywhereLogoTaglineProduct nameMARKET OVERVIEWConsistency with the masterFRFrance8DEGermany7MXMexico9JPJapan5Drifted from the master ideaCLAIMS BY MARKETNo added sugarGermanyAdaptBoosts immunityJapanCounselLocal copy your global team can approve without speaking the language.

The old way

Marketing agency

Typical cost
$5K-$25K per deliverable
Typical time
2-4 weeks

With MorningAI

1-2 hours

Included in your MorningAI platform — 6 deliverables, ready to use

What you get

  • A confirmed list of what never changes across markets, and how far each market may flex the rest
  • Sourced cultural notes for every market, with the risks your global team should see first
  • Two copy options per market, each with a literal back-translation that makes any shift in meaning easy to spot
  • Claims flagged market by market, with the local rule and the date it was checked
  • A consistency score for each market, plus visual notes and concept images where local visuals should change
  • An approval tracker and a copy grid spreadsheet with one tab per market for local reviewers

When to use it

When an approved campaign has to launch in new countries or languages, before local teams start rewriting it. Use it for global launches, new market entries, and any campaign crossing a language border.

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