Customer Experience

Journey Redesign Sprint

A redesigned version of a broken customer journey — the ideal experience, a practical hybrid version your team can actually build, and a staged path to get there.

Under an hour
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JOURNEY REDESIGNJourney Redesign SprintDigitalHumanCurrent7 stepsSearchCompareBookCallWaitVisitChaseRedesigned5 stepsSearchBook onlineConfirmVisitFollow-upSTAGED ROLLOUTPilotCSAT +6 ptsScaleCalls −20%EverywhereRepeat +4 ptsSCREENED CONCEPTSProactive status textsRemoves 40% of callsOne-tap reschedulePayback in 5 monthsNamed case ownerHuman where it mattersLive chat everywhereScreened out: costLoyalty creditsScreened out: no pain3 shortlisted2 screened outThe journey rebuilt from the customer's side, and the path to ship it.

The old way

Strategy consultancy

Typical cost
$50K-$200K
Typical time
4-8 weeks

With MorningAI

Under an hour

Included in your MorningAI platform — 6 deliverables, ready to use

What you get

  • A redesigned end-to-end journey told from the customer's point of view
  • A shortlisted, screened set of fix concepts with the reasoning for what made the cut
  • A model for which steps should be self-serve digital and which need a human touch
  • Lo-fi prototype specs a designer or developer can start building from
  • A business case sketch per concept, plus a staged rollout plan with success metrics
  • Optionally, a facilitator's kit to run the redesign live as a workshop with your own team

When to use it

When a specific journey — onboarding, checkout, returns, subscription, or any customer touchpoint — is underperforming and you need a rebuilt version, or when you want to run a structured redesign workshop with your own team.

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