Shopper Marketing

Post-Promo Analysis

A ranked scorecard of the promotions you already ran, showing what each event really earned once baseline sales, the post-event dip, cannibalization, and actual costs are counted.

Under an hour
Book a demo Already a customer? Open MorningAI
EVENT CARDE07 · BOGO at Retailer AStopBaselineBeforeEventDip afterWhy it lost · high confidencePaid for sales you had anywayTRUE RESULTGross lift+$41KPost-event dip−$12KCannibalization−$6KHalo+$2KTrade spend−$38KNet event profit−$13KROI −34%EVENT RANKINGLossProfitE03 DisplayE11 FeatureE05 CouponE09 Price cutE02 Price cutE07 BOGONEXT PLAN RULESPair feature with displayE03, E11, E14 · strongDrop BOGO at Retailer AE02, E07 · moderateWhat each promotion really earned once the dip and discount are counted.

The old way

In-house analyst team

Typical time
1-2 weeks per cycle

With MorningAI

Under an hour

Included in your MorningAI platform — 6 deliverables, ready to use

What you get

  • Every event ranked by net profit and return, color-coded as profit, break-even, or loss
  • One card per event with its weekly sales chart and a full breakdown of its true result
  • A clear reason behind every money-loser, backed by evidence and a confidence level
  • Rules for your next promotion plan, each tied to the events that support it
  • Repeat, redesign, or stop calls by event type, with owners and talking points for sales and finance
  • A spreadsheet with the event log, weekly data, each event's breakdown, and a deductions reconciliation finance can use

When to use it

After a promotion season ends and before you build the next plan. Run it when someone asks whether a promotion worked, why trade spend isn't paying back, or which events deserve a spot on next year's calendar.

Run this playbook in MorningAI

What takes days of manual work takes MorningAI under an hour.

Book a demo
Already a customer? Open MorningAI and run it now →

Pairs well with

Was this playbook helpful?

← All playbooks