Playbook
Press Release
Outcome: A wire-ready press release in your brand's voice, with headline options, sourced facts and quotes, and the supporting kit to get it seen.
Write, pressure-test, and package a professional press release for any company announcement — product launches, expansions, partnerships, distribution wins, funding, executive hires, awards, milestones, or rebrands.
The old way
Marketing agency
- Typical cost
- $5K-$25K per deliverable
- Typical time
- 2-4 weeks
With MorningAI
Under 30 minutes
Included in your MorningAI platform — 6 deliverables, ready to use
What you get
- A wire-ready press release built to the standard newsroom structure, in your brand's voice
- Three to five headline and subheadline options, each testing a different angle
- A fact-check log tracing every claim and number back to a source
- An approval-ready summary for routing the release to executives and legal
- A stat infographic brief for the release's strongest number
- A social amplification set and a starter media list with a recommended distribution plan
When to use it
Whenever you have company news to announce — a launch, partnership, funding, executive hire, award, or expansion — and need a release, and its supporting kit, ready to go out.
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