Public Relations

Sourcing and Impact Story

A sourcing and impact story you can defend, with every claim matched to its proof and ready-to-use copy for your website, social channels, packaging, and retail buyers.

1-2 hours
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IMPACT REPORTCocoa programTwelve years with thesame 340 growersVerifiedSelf-reportedGoal · 2028What's still hardCLAIMS REGISTER3 fixes before launchClaim as stated todayProofFixCertified cocoa farmsVerifiedKeepCarbon neutralNo proofPull now100% traceableGoalMake it a goalPaid above marketSelf-reportedAdd referenceASSET PACK · CUT FROM THE REPORTWeb pageSocial seriesPack copyOne-pagerSay what you can prove, and say what is still hard.

The old way

Marketing agency

Typical cost
$5K-$25K per deliverable
Typical time
2-4 weeks

With MorningAI

1-2 hours

Included in your MorningAI platform — 6 deliverables, ready to use

What you get

  • An inventory of every sourcing and impact claim you make today, each labeled by the strength of its proof
  • A materiality map showing which topics to lead with and which to hold until the proof lands
  • An impact report that leads with verified proof and says plainly what is still hard
  • A sentence-by-sentence claims check against the FTC Green Guides, with safer revised wording
  • A web page, social series, packaging copy, and retailer one-pager cut from the same report
  • A claims register spreadsheet your regulatory team can use to track every fix

When to use it

Before you publish or refresh a sourcing or sustainability page, answer a retailer's sustainability questionnaire, or put an impact claim on pack. Run it too when you suspect your current claims say more than you can prove.

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