Sales Collateral

Price Increase Communication

A complete price increase pack that keeps your accounts and shelf space: a cost story buyers can check, messages by customer group, a notice timeline, letters, and rep talk tracks.

1-2 hours
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COST STORYCustomer-safePublic input costs sinceyour last price changeLast changeToday+38%Cocoa+19%Packaging+6%FreightSource and date under every chartNOTICE TIMELINEEffective Mar 1TodayKey account 1Distributor 2Retailer 3Foodservice 4Foodservice 4 moves to Apr 1LETTERS BY GROUPRetailDistributorFoodserviceOnlineA price increase buyers can check, sent before every deadline.

The old way

Specialist consultant

Typical cost
$25K-$100K
Typical time
4-8 weeks

With MorningAI

1-2 hours

Included in your MorningAI platform — 6 deliverables, ready to use

What you get

  • A customer-safe chart pack of sourced public cost trends that never reveals your own costs or margins
  • Messages tailored to each customer group, such as key retailers, distributors, foodservice, and online shoppers
  • A notice timeline that meets every account's contractual notice period, with send dates and owners
  • Letters for each group, a rep talk track with objection answers, and an internal FAQ
  • A price schedule spreadsheet that every letter and talk track reconciles to
  • Items likely to draw pushback flagged internally, with options that soften the increase without giving it away

When to use it

As soon as a price increase is decided and before any customer hears about it, ideally with your longest notice period still ahead of you. Use it for list price changes, trade term changes, or both.

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