Spend Optimization

Production Should Cost

A line-by-line verdict on whether a production estimate or bid is fairly priced, plus a plan for moving commodity work to lower-cost production partners.

Under 30 minutes
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QUOTE VS BENCHMARKProduction Should CostLine itemQuotedBenchmarkRangeSplitDirector fee$48k$32–40kAgencyCrew & equipment$61k$55–70kStudioTalent$22k$18–26kAgencyPost & edit$39k$22–30kStudioColor & finish$14k$9–12kStudioMusic licensing$8k$6–10kStudioAgency markup17%10–12%AgencyTotal quoted $223kBenchmark $160–195kSAVINGS ESTIMATE$58k26% of the quotepriced at studio ratesWORK SPLITStays with agency$101kMoves to studio$122k3 contractable asksWhich line items are fair, and which work should leave the agency.

The old way

Specialist consultant

Typical cost
$25K-$100K
Typical time
4-8 weeks

With MorningAI

Under 30 minutes

Included in your MorningAI platform — 5 deliverables, ready to use

What you get

  • A line-item comparison of your quote against public cost benchmarks, flagging anything priced above range
  • Ratio checks on production spend versus the media budget behind it, markups on pass-through costs, and unitemized lump sums
  • A split of the work into what should stay with your creative agency and what can move to a production studio or in-house
  • A savings estimate for the work that can be decoupled, priced at typical studio rates
  • A set of specific, contractable negotiation asks for your next conversation with the agency

When to use it

Whenever a production estimate or bid needs a sanity check before approval, or when reviewing agency billing surfaces production costs worth benchmarking.

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