Playbook
Production Should Cost
Outcome: A line-by-line verdict on whether a production estimate or bid is fairly priced, plus a plan for moving commodity work to lower-cost production partners.
Benchmark any marketing production estimate — video shoots, photography, digital banners, adaptations, retouching, POS, audio — against public cost norms, flag inflated line items, and identify work that can move to lower-cost production partners.
The old way
Specialist consultant
- Typical cost
- $25K-$100K
- Typical time
- 4-8 weeks
With MorningAI
Under 30 minutes
Included in your MorningAI platform — 5 deliverables, ready to use
What you get
- A line-item comparison of your quote against public cost benchmarks, flagging anything priced above range
- Ratio checks on production spend versus the media budget behind it, markups on pass-through costs, and unitemized lump sums
- A split of the work into what should stay with your creative agency and what can move to a production studio or in-house
- A savings estimate for the work that can be decoupled, priced at typical studio rates
- A set of specific, contractable negotiation asks for your next conversation with the agency
When to use it
Whenever a production estimate or bid needs a sanity check before approval, or when reviewing agency billing surfaces production costs worth benchmarking.
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