Shopper Marketing

Promo Tentpole Planner

A full-year deal calendar covering Prime Day, retailer deal windows, category moments, and your own brand moments, with a run or decline verdict on each event and the math behind it.

Under an hour
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DEAL CALENDAR 2027PlatformCategoryBrandDueJanFebMarAprMayJunJulAugSepOctNovDecRetailer B dealsRun · $2.60Spring launchRun · $1.90Prime DayRun · $3.40Back to schoolRun · $2.20Fall Prime eventDeclinedHoliday giftingRun · $2.80EVENT MATH · PRIME DAYRun$3.40true cost per extra unitUnit margin $4.10Deal typeLightning dealPull-forward20% of liftDTC and MAPPassFALL PRIME EVENTDeclined$6.80 per extra unitFees eat the margin at depthEvery tentpole earns its spot, or gets declined with a reason.

The old way

In-house analyst team

Typical time
1-2 weeks per cycle

With MorningAI

Under an hour

Included in your MorningAI platform — 6 deliverables, ready to use

What you get

  • A deal calendar of platform events, category moments, and your own moments, with submission deadlines
  • A deliberate deal-type choice for every event, with real fees and placement value stated plainly
  • The true cost per incremental unit for each event, with every input and assumption shown in an Excel workbook
  • An honest read on how much of each lift is just next month's demand arriving early
  • A conflict check that flags any deal undercutting your DTC offer or breaching MAP
  • A one-page calendar summary for the planning meeting, with declined events and their reasons on record

When to use it

During annual planning, ahead of Prime Day, or when deal submissions are due and you need to decide what to run. Use it whenever someone asks whether a deal is worth it.

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