Shopper Marketing

Retail Media Plan

A retail media plan and budget workbook that shows where each dollar goes across Amazon Ads, Chewy Ads, Walmart Connect, and Instacart.

Under an hour
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RETAIL MEDIA PLANSummary$40K a month, judged on total sales9.5%Blended TACOS targetAmazon Ads$22KWalmart Connect$8KChewy Ads$6KInstacart$4KMonthly flightingJFMAMJJASONDPrime DayFall PrimePACING WORKBOOKPaced against9.5% TACOSMonthSpendTACOSJun$36K9.4%Jul$58K10.6%Aug$35K9.2%Sep$37K9.3%Oct$52K10.1%Nov$47K9.8%Dec$44K9.6%Year$480K9.5%InputsPacingREADMEEvery retail media dollar planned and judged on total sales.

The old way

Marketing agency

Typical cost
$5K-$25K per deliverable
Typical time
2-4 weeks

With MorningAI

Under an hour

Included in your MorningAI platform — 6 deliverables, ready to use

What you get

  • A plan deck with your spend split by platform, summing to your real monthly budget
  • Blended TACOS as the headline metric, so the plan is judged on total sales growth
  • A focused list of the search terms worth funding on each platform
  • A flighting calendar timed to your tentpole events and your other media
  • Platform notes on where Amazon Ads, Chewy Ads, Walmart Connect, and Instacart each earn their place
  • A budget and pacing workbook with your monthly split by platform and campaign role, paced against your TACOS target

When to use it

When you're setting or resetting retail media spend, when ACOS looks great but total sales are flat, or before a heavy-up into Prime Day and other retailer events.

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