Shopper Marketing

Review Intelligence

A review intelligence report that turns what shoppers write about your products and your competitors' into ranked themes, routed fixes, and copy you can use.

Under an hour
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REVIEW INTELLIGENCEProduct A vs 2 competitors612 reviews readAmazon, Chewy, and DTC · last 12 monthsFive-star driversPicky eaters love it38%Soft enough to split24%Stays fresh19%One-star driversOwnerArrived crushed21%OpsSmaller in hand12%ListingPrice went up9%PricingVERBATIM HARVESTReal quotes, tagged for usePDP bullet“My picky eaterfinishes every bag.”Ad headline“Breaks in half fortraining, no crumbs.”UNMET NEEDSFrom competitor reviews“Wish it came in a bigger bag”Innovation41 mentions“Switched, theirs went stale”Conquest33 mentions“If only it were grain-free”Innovation26 mentions“Too hard for my senior dog”Conquest22 mentionsTurn your reviews and your competitors' into copy and fixes.

The old way

Market research firm

Typical cost
$30K-$75K
Typical time
6-8 weeks

With MorningAI

Under an hour

Included in your MorningAI platform — 5 deliverables, ready to use

What you get

  • A sample statement up front: how many reviews were read, from which sources, over what dates
  • Ranked themes showing what drives five-star love and what drives one-star pain
  • Complaints sorted by cause, each routed to the team that can fix it
  • Unmet needs drawn from competitor reviews, marked as innovation prompts or conquest angles
  • A harvest of real customer phrases, tagged for product pages, ads, and emails

When to use it

When you need the voice of the customer for copy, positioning, or innovation, when one-star reviews start to climb, or before you rewrite a product page.

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