Advertising

Seasonal Media Flighting

A week-by-week plan for where each seasonal dollar runs across paid, email, social, and retail media, timed to when shoppers start looking and when costs peak. You agree the season map, channel roles, weekly flight, and pacing rules one step at a time, or say "just build it" to skip ahead.

1-2 hours
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SEASON ON A PAGEHoliday 2026 flightWorking media$433KOffer windowShip cutoffSearches startOct 5Oct 19Nov 2Nov 16Nov 30Dec 14Dec 28Paid socialSearchRetail mediaShopper demandEMAIL AND SMSMTWTFSSNov 9Nov 16Nov 23Nov 30EmailSMSCap 3 a weekPACING RULESPaid social behind targetMove budget to searchMLProduct A stock lowPause its adsECPast the ship cutoffStop delivery promisesECEvery seasonal dollar placed in the week it works hardest.

The old way

Marketing agency

Typical cost
$5K-$25K per deliverable
Typical time
2-4 weeks

With MorningAI

1-2 hours

Included in your MorningAI platform — 6 deliverables, ready to use

What you get

  • A season-on-a-page chart of weekly spend by channel, laid over shopper demand, offer dates, and shipping cutoffs
  • A clear job for every channel this season, checked against what the same weeks delivered last year
  • A weekly flight plan where every week's spend traces back to a channel, a goal, and a reason
  • An email and SMS cadence calendar with frequency caps that protect your list
  • Rules for moving money mid-season, a launch checklist per channel, and an owner for each
  • A spreadsheet of the flight, one row per week per channel, to track actuals against plan

When to use it

Before a major seasonal moment such as the holidays or back to school, once the budget is set and before money goes out. Come back during the season to check spend and results against the plan.

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