Playbook
Voice of Customer Intelligence
Outcome: A quantified diagnosis of what customers are actually saying — which issues are biggest, where they hit the journey, and what to fix first.
Mine the voice-of-customer data you already have — NPS verbatims, support tickets, chat logs, reviews, returns reasons — into a quantified diagnosis mapped to journey steps, drilled to root causes, with a ranked fix agenda.
The old way
Market research firm
- Typical cost
- $30K-$150K
- Typical time
- 6-12 weeks
With MorningAI
Under 30 minutes
Included in your MorningAI platform — 6 deliverables, ready to use
What you get
- A theme-by-theme breakdown of customer feedback, with volumes and sentiment split
- A heat map showing where in the customer journey negative feedback concentrates
- Root-cause breakdowns for your top issues, showing what each complaint actually traces back to
- A list of where you have no feedback coverage at all, and the lightest way to close each gap
- A ranked fix agenda split between fixing basics and building delighters, each with an owner type
- Trend tracking against prior periods once you run this on a recurring basis
When to use it
When you need to know what's actually driving customer complaints or a falling satisfaction score, or on a recurring monthly or quarterly cadence to track how customer sentiment is moving.
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