June 4, 2026 Product Updates: Playbooks
We shipped Playbooks. These are expert marketing play you can run with a single slash command. Build your library of repeatable marketing workflows, available across every session.
We shipped Playbooks.
Marketing teams run the same analyses repeatedly — a competitive teardown, a creative audit, a weekly performance review. Until now, running those workflows meant typing out the same instructions every time, or keeping them in a document somewhere outside MorningAI. That friction is gone.
Chat & Agents
Playbooks: Save Your Best Workflows, Run Them Anytime
A Playbook is a named set of AI agent instructions that lives inside MorningAI. You write the instructions once and they’re saved to your brand. From that point forward, any team member can run the workflow in seconds without rebuilding it.
In the agent, type / to open a slash-command menu. Your saved Playbooks appear as options. Click one and the instructions are applied to the current conversation immediately. You can attach products, reference images, or uploaded files alongside any Playbook to give the AI the context it needs for that specific run.
A new Playbooks directory in the left navigation gives you a browsable library of everything your team has saved. A full Playbook editor lets you write, update, and refine instructions at any time. And when you switch brands in MorningAI, Playbooks update automatically — so the right workflows are always available for the active brand without any manual setup.
Try Playbooks →
What to Build First
If you’re not sure where to start, these are the workflows marketing teams run most often that benefit from a saved Playbook:
Competitive teardown. A structured framework for analyzing a challenger brand — what they’re saying, where they’re winning, and where they’re exposed. Run it fresh on any competitor.
Creative audit. An instruction set that evaluates a campaign’s brand alignment, visual consistency, and message clarity. Useful before any asset goes to approval.
Weekly business review. A templated performance review that walks through what happened this week, what it means, and what to adjust. Same structure every week, different data each time.
Brand voice check. A set of instructions that evaluates whether a piece of copy sounds like your brand before it goes live.
What’s Coming Next
Playbooks is also the foundation for something we’re building: a curated library of MorningAI-built playbooks for marketing teams — structured, ready-to-run workflows for competitive intelligence, brand performance reviews, creative ideation, and market research. We’ll share more when they’re ready.
Also in this release (smaller improvements & fixes)
- LinkedIn token refresh fix. Users connected to LinkedIn were occasionally seeing silent errors that caused publishing to fail. This has been fixed.
Try the Updates
Log in to your account and open the Playbooks section from the navigation to get started. If you build a Playbook you love or have ideas for workflows we should include in the curated library, reply to this post or reach out directly. We read every message.
– The MorningAI Team
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