The ideas behind MorningAI: what BrandDNA, ProductDNA and CustomerDNA are, when to use Agents, Studio or Apps, how to choose a model, and what ULTRA does.
What DNA is, and how Agents, Studio and Apps fit together.
MorningAI has three places to start work. Agents take a job with several steps, Studio gives you control over a single image, video or voice-over, and Apps make one kind of output fast. Here is how to choose.
CustomerDNA holds the people you sell to as B2C and B2B personas. Mention one and the work is aimed at that person, or open it to test an idea before launch.
ProductDNA is the catalog of what you sell: products, variants, prices, images and selling points. It is how MorningAI shows your real product and gets the facts right.
BrandDNA is MorningAI's record of how your brand sounds and looks: basics, tone of voice, brand kit and image styles. Agents, Studio and Apps read it before they make anything.
Which AI model answers in Agents, and how hard it thinks.
How ULTRA makes higher-quality images, and when it is worth it.
An agency-grade consumer or shopper insight brief, built from public data instead of a commissioned study: who they are, what they need, and what it means for your brand.
A complete demand map of your category: who buys, for what occasions, and what they want the product to deliver.
A stress-tested view of what your competitors are likely to do next, and the response plan to move on first.