Browse Core Concepts
Product DNA is the structured catalog of everything you sell. Every SKU, every variant, every claim, every visual asset, all in one place that the AI can read.
This is the difference between an AI that generates a "bottle of shampoo" and one that generates your bottle of your shampoo with your label, your color, and the right ingredient claims on the front.
What Product DNA Captures
- SKU-level metadata — name, size, format, variant, SKU code.
- Packaging visuals — front/side/back imagery, label artwork, hero shots.
- Ingredients and formulation details.
- Claims and certifications — vegan, gluten-free, USDA Organic, etc.
- Positioning copy — value prop, hero benefit, key talking points.
- Pricing and availability when synced from your store.
Pixel Accuracy
Product DNA is what makes pixel-accurate product photography possible. When the AI has clean reference imagery and structured metadata, it can compose new scenes — lifestyle, hero shots, in-context — that show the actual product, not a hallucinated cousin.
If your AI-generated images keep coming back with wrong labels or weird packaging, it's almost always a Product DNA gap. See Why Are My AI Images Off-Brand? for the diagnostic flow.
Manual vs Synced Catalog
You can populate Product DNA manually — useful if you have a small SKU count or are still pre-launch. For active stores, connect Shopify or WooCommerce. New SKUs appear automatically, and inventory and pricing stay current both ways.
Multi-Variant SKUs
Product DNA models variants natively. A four-flavor candle line is one product with four variants, each with its own scent profile, color, and label artwork. The AI knows when to swap them and when to feature them together.
Next Steps
- Connect your Shopify or WooCommerce store, or import your first 10 products manually.
- Read Product DNA — Advanced for pixel-perfect output techniques and attribute hierarchy.
- Try Product DNA at Scale if you have 100+ SKUs to onboard.
