Browse Core Concepts
ProductDNA is the catalog of everything you sell, in a form the agents can read: names, descriptions, variants, prices, images and selling points. It is the difference between an AI that draws "a can of sparkling water" and one that shows your can, with your label and the right flavor name.
What it holds
- Basics: name, description, category, type, size, availability, marketing priority and Amazon ASIN.
- Variants: sizes, flavors or pack counts, each with a price, compare-at price, SKU and UPC.
- Images in one gallery, with the front of the pack as the cover, plus the back or label, ingredients or specs, and the product in use.
- Selling points: drafted from the images and description with Analyze product, then approved by you.
Why it matters
Accurate product work needs real reference images and real facts. When an image comes back with the wrong label or a listing invents a claim, the fix is almost always in ProductDNA: a missing back of pack image, a thin description or a selling point nobody checked. Marketing priority and availability also steer which products get featured, and when.
How products get in
Add them one at a time, import a CSV file, bring them in from a connected Shopify or WooCommerce store, or ask the Agent sidebar on ProductDNA to add them for you. See How to Import Products into ProductDNA.
Frequently Asked Questions
How do I use a product in my work?
Mention it with @ in Agents to attach its full record. In Studio, add it from the panel beside the composer.
How complete does a product need to be?
Each product has a completeness score out of four: a description, a category or product type, at least one image, and an image of the product in use. Add variants with prices on top of that, and agents have what they need.
Next Steps
Start with How to Build Your ProductDNA Catalog, then go deeper with Product DNA, Advanced.
