Browse Core Concepts
MorningAI gives you three places to start work: Agents, Studio and Apps. All three read the same DNA, so your brand, products and customers come along wherever you begin. What changes is how much of the job you hand over and how much you steer yourself.
Agents: hand over the job
Agents is a conversation with an AI team that already knows your brand. Describe the outcome you want, and the Agent works out the steps, uses the tools it needs and asks for your approval before it changes anything. One request can cover research, copy, images, a document and a schedule.
- Answers from your data. Connect your store, analytics, social channels and email tools, then ask about sales, traffic or post performance and get charts in the reply.
- Files. Documents, decks, spreadsheets and PDFs in your brand style, saved to Files.
- Images. Up to 20 images in one request, sized for the channel you name, then edited in the conversation.
- Inbox, calendar and drives. With Gmail, Google Drive or Microsoft 365 connected, the Agent reads threads and files, drafts replies and sets up meetings. Drafts wait for you to send them.
- Social posts and campaigns. The Agent plans, writes and schedules posts on the Calendar and groups them into campaigns.
- Playbooks. Type / in the composer to run a saved set of instructions.
- Your website. Switch from Chat to Website, and the Website Agent edits pages or builds new ones, with a preview before anything goes live.
The model menu in the composer sets which AI model answers and how hard it thinks. See Choosing a Model and Thinking Level.
Studio: steer the asset yourself
Studio is the creative workspace for images, video and audio. It opens into a composer with Image, Video and Audio tabs, and every setting sits in front of you: how many images, the size, Ultra, the QA Agent, video length and quality, the voice. Use it when the asset itself is the work and you want to tune it, compare runs in Past work and edit results by hand. See How to Create Images in Studio.
Apps: one output, the fastest route
Apps are focused tools for a single kind of output, with the inputs already laid out: CMS Document, Document, Ad Inspiration, Virtual Fashion Try On and Amazon PDP. Use one when you know exactly what you need. See Apps: What Each One Does.
Choosing between them
| If you want to | Start in |
|---|---|
| Get an answer from your data, a plan or a job with several steps | Agents |
| Draft, schedule or publish posts and emails | Agents |
| Change a page on your website | Agents, in Website |
| Make one image, video or voice-over and control every setting | Studio |
| Build an Amazon listing, a branded one-pager or a try-on image | Apps |
Work moves freely between them. Everything they make lands in Files, where the Agent can find it later, and a Studio image can go straight to the Calendar with Schedule.
Frequently Asked Questions
Can the Agent make the same images as Studio?
It works from the same DNA, products and styles. The difference is control. Studio puts the settings in front of you, while the Agent takes direction in plain words and suits bigger jobs where images are only one part.
What happened to expert modes and the Customer Insights tab?
The Agent now chooses its approach for each request, so there is no expert to pick. To hear from a customer, open a persona in CustomerDNA and use the chat beside it, or ask the Agent to answer as a persona you mention. See How to Use Personas in Your Work.
What happened to briefs?
Studio now opens into one composer, so there are no briefs to fill in. Describe what you want in the prompt and add products, a persona and a style from the panel beside it.
Next Steps
Take one task from this week and start it where the table points. For the full picture of what the Agent can do, see Meet MorningAI Agents.
