Playbook
Concept Screen
Outcome: A ranked, evidence-based read on which product concepts are strongest before you commit development budget.
Screen product concepts the way validated concept-testing systems do — score each one in real market context, give every concept a clear verdict with prescribed next steps, and rank your full set head to head.
The old way
Market research firm
- Typical cost
- $30K-$150K
- Typical time
- 6-12 weeks
With MorningAI
Under 30 minutes
Included in your MorningAI platform — 5 deliverables, ready to use
What you get
- A scored profile for each concept across the measures shown to predict market success
- A clear advance, adjust, or stop verdict for every concept, with a specific next step
- An innovation-archetype classification that signals the right launch and marketing approach
- A head-to-head ranking across your full concept set
- A ready-to-field survey instrument to upgrade the read with real consumer data
When to use it
Before committing development budget to a new concept, or whenever you need to compare several concepts and decide which to advance.
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