Idea Sprint

What you get

• A high-volume, diverse pool of new product ideas spanning safe bets to bigger swings
• Ideas organized into clear territories tied to real category and consumer-need angles
• A scored ranking of every idea against relevance, differentiation, brand fit, and feasibility
• An expanded shortlist of top ideas, each with its core consumer insight and open questions
• A full record of every idea considered, including ones set aside, so nothing is lost

When to use it

Whenever you need to fill an innovation funnel or generate options against a whitespace — the step before writing and screening concepts.