Playbook
Idea Sprint
Outcome: A large, screened pool of new product ideas, with a shortlist ready to become full concepts.
Run a disciplined front-end ideation sprint: generate a high-volume, high-diversity pool of new product ideas against a brief or innovation platform, then screen them down to the handful worth writing into concepts.
The old way
Innovation consultancy
- Typical cost
- $50K-$150K
- Typical time
- 4-8 weeks
With MorningAI
Under 30 minutes
Included in your MorningAI platform — 5 deliverables, ready to use
What you get
- A high-volume, diverse pool of new product ideas spanning safe bets to bigger swings
- Ideas organized into clear territories tied to real category and consumer-need angles
- A scored ranking of every idea against relevance, differentiation, brand fit, and feasibility
- An expanded shortlist of top ideas, each with its core consumer insight and open questions
- A full record of every idea considered, including ones set aside, so nothing is lost
When to use it
Whenever you need to fill an innovation funnel or generate options against a whitespace — the step before writing and screening concepts.
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