Playbook
Innovation Business Case
Outcome: A gate-ready business case for a new product concept — sizing, financials, and a clear recommendation, built in a single working session.
Build a gate-ready business case for a new product concept in a working session instead of months — market and competitive assessment, volume scenarios with every assumption visible, a P&L sketch, a risk register, and a clear recommendation.
The old way
Strategy consultancy
- Typical cost
- $50K-$150K
- Typical time
- 2-3 months
With MorningAI
Under 30 minutes
Included in your MorningAI platform — 6 deliverables, ready to use
What you get
- A market and competitive assessment framing the opportunity and why now
- A locked, integrated product definition covering positioning, benefits, price, and channel
- A volume model with conservative, base, and stretch scenarios and every assumption visible
- A financial sketch covering revenue ranges, margin structure, and a rough break-even point
- A risk register naming the material risks with likelihood, impact, and early-warning signals
- A clear recommendation — proceed, proceed with conditions, rework, or stop — with the evidence for and against
When to use it
Whenever you need to justify, size, or fund a new product idea before a gate or leadership meeting — the step after concept screening and before development.
Was this article helpful?
Thanks for the feedback — we use this to prioritize what to improve.