Playbook
Innovation Gate Review
Outcome: A clear go, conditional-go, recycle, or kill call on any innovation project or full pipeline, with the reasoning and conditions spelled out.
Run gates with teeth on innovation projects without heavyweight stage-and-gate bureaucracy — score any project against the evidence on what makes new products succeed, surface the uncomfortable kill candidates, and check the pipeline for focus and balance.
The old way
In-house analyst team
- Typical cost
- Days of analyst time per cycle
- Typical time
- 1-2 weeks per cycle
With MorningAI
Under 30 minutes
Included in your MorningAI platform — 5 deliverables, ready to use
What you get
- A scorecard for each project with a go, conditional-go, recycle, or kill recommendation and the reasoning behind it
- A portfolio view of how many projects are in flight versus what your team can actually resource well
- A read on your pipeline's balance across incremental, adjacent, and breakthrough bets
- A ranked list of which projects to stop funding, with the reasons and what would need to change to revive them
- A recommendation for where resources freed up by a kill decision should go next
When to use it
Heading into a planning cycle where innovation resources get allocated, when a pipeline has grown too crowded to fund well, or whenever you need an honest read on whether a specific project should keep going.
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