Innovation

Innovation Platform Builder

A focused innovation strategy — 3 to 5 named strategic arenas that direct where your team should and shouldn't spend innovation resources.

Under 30 minutes
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PRIORITIZATION MAPPrioritizeDeprioritizeRight to win →Market attractiveness →Everyday wellness40% of capacityPortable formats25% of capacityPremium rituals20% of capacityKids’ moments15% of capacityBOUNDARIESEveryday wellnessIn scopeOut of scopeWellness drinksFortified barsMorning formatsSupplementsMedical claimsKids’ range6 areas considered and excludedIDEA STARTERSSleep-friendly drinksRefill modelHeat-and-eat singlesOffice pack+8 more per platformFour arenas that say where innovation money goes, and where it does not.

The old way

Strategy consultancy

Typical cost
$150K-$500K
Typical time
3-6 months

With MorningAI

Under 30 minutes

Included in your MorningAI platform — 6 deliverables, ready to use

What you get

  • 3-5 named innovation platforms, each with its opportunity defined in plain language
  • A prioritization view showing how the platforms compare on market attractiveness and your right to win
  • Clear boundaries for each platform — what's in scope and what's explicitly out
  • A list of opportunity areas considered and consciously excluded, with the reasoning
  • A set of idea starters for each platform to seed your next ideation effort
  • Guidance on how to spread your team's project capacity across the platforms

When to use it

When your team needs an innovation roadmap, is deciding which spaces to play in, or has a pipeline of ideas with no organizing logic behind it — typically ahead of an ideation sprint or annual planning cycle.

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