Playbook
Innovation Platform Builder
Outcome: A focused innovation strategy — 3 to 5 named strategic arenas that direct where your team should and shouldn't spend innovation resources.
Turn trends, unmet needs, and brand strengths into a focused innovation strategy: 3-5 named innovation platforms with boundaries, evidence, explicit out-of-bounds, and idea starters that direct all downstream ideation.
The old way
Strategy consultancy
- Typical cost
- $150K-$500K
- Typical time
- 3-6 months
With MorningAI
Under 30 minutes
Included in your MorningAI platform — 6 deliverables, ready to use
What you get
- 3-5 named innovation platforms, each with its opportunity defined in plain language
- A prioritization view showing how the platforms compare on market attractiveness and your right to win
- Clear boundaries for each platform — what's in scope and what's explicitly out
- A list of opportunity areas considered and consciously excluded, with the reasoning
- A set of idea starters for each platform to seed your next ideation effort
- Guidance on how to spread your team's project capacity across the platforms
When to use it
When your team needs an innovation roadmap, is deciding which spaces to play in, or has a pipeline of ideas with no organizing logic behind it — typically ahead of an ideation sprint or annual planning cycle.
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