Browse Channels
Email and Web sit next to your social channels in Channels, so the weekly review doesn't mean opening Klaviyo, Google Analytics and Search Console separately.
Email reads from your Klaviyo connection. Pick 7, 14, 30 or 90 days and you get recipients, open rate, click rate, revenue and unsubscribe rate for the period, each against the period before, plus your Campaigns and Flows with their own numbers.
To fill this page, connect Klaviyo under DNA → Connectors. See How to Connect Klaviyo. Once connected, the Agent can also build and schedule campaigns in Klaviyo from chat, with your approval.
Web
Web reads from Google Analytics and Search Console. For the period you pick: visits, engaged visits, search clicks, conversions and revenue, plus your top Pages, Searches and Sources, so you can see which pages people land on, which searches bring them, and where they come from.
Both come from one Google connection under DNA → Connectors, with a property picker for each. See How to Connect Google Analytics and How to Connect Google Search Console.
Reading them together
The Overview puts Email and Web on the same date range as your social rows, so a spike in site visits lines up against the posts and the emails that went out that week. Ask the Agent the question directly: "which channel drove the traffic to the Where to Buy page last week?"
Frequently Asked Questions
Email is empty but Klaviyo is connected.
Give it a few minutes after connecting, then click Sync on the page. If it stays empty, check that Klaviyo is connected for the brand you are in, not a different one.
Web shows traffic but no search clicks.
Search Console is connected per site property. Open DNA → Connectors, check the Google card, and pick the property that matches your domain.
Can I see revenue by campaign?
Yes, under Campaigns on the Email page, for campaigns Klaviyo attributes revenue to.
Next Steps
With Email and Web connected, the Weekly Marketing Report Playbook can cover the whole funnel. Schedule it from Playbooks.
