Creating great content is about more than just good writing — it's about knowing who you're writing for. That’s where CustomerDNA comes in. With MorningAI, CustomerDNA helps you generate tailored content that speaks directly to your target audience by leveraging rich, persona-driven insights. Whether you're crafting a product post or building a campaign from scratch, this tool makes sure your message resonates.
Step-by-Step Instructions
1. Access CustomerDNA
From the MorningAI home screen, hover over DNA in the left-hand menu and click on CustomerDNA.
2. Create a New Persona
Click the “+” icon to create a new persona. A module will appear where you can start building your audience profile.
3. Build a Rich Persona
In the new screen, name your persona and give them a face and a backstory. This is your chance to be creative — include:
- Demographics (age, job, location)
- Interests and hobbies
- Daily routines and media habits
- Shopping behavior and brand preferences
- Goals, challenges, and motivations
This depth helps MorningAI generate content that feels personal and real.
4. Apply CustomerDNA to Your Content
When generating content in Studio, select your target persona under the CustomerDNA filter. Just click the filter icon in the top-right corner before hitting “Generate.” Hover to preview, then choose the most relevant persona.
5. Generate Persona-Driven Content
With your persona selected, MorningAI will use that information to craft content — copy, visuals, tone — all aligned with your audience’s preferences. This helps your brand avoid one-size-fits-all messaging and speak directly to who matters.
Pro Tip:
Use different personas for different product lines or campaigns. You can create up to five distinct workspaces — each with its own CustomerDNA — so your messaging stays relevant across diverse audiences.
Final Thought:
By setting up CustomerDNA, you’re not just filling out a form — you're giving MorningAI the tools it needs to think like your audience. Try it out today and start creating content that clicks.
