Product DNA is your brand's intelligent product catalog inside MorningAI. Every product MorningAI knows about becomes raw material the AI can pull from when it writes copy, generates images, or builds social posts.
This article is the advanced view — what to do once the basics are in place, why two specific fields (Priority and Availability) change everything downstream, and how the same catalog powers five different MorningAI surfaces.
What Each Product Carries
Each product in Product DNA carries:
- Title, description, category, type, price, UPC (optional).
- One or more images — the first is the cover.
- Priority (0–5) — how important this product is to your business right now.
- Availability — Permanent, Seasonal, or Limited.
Once a product is added, MorningAI does extra work in the background to understand it — not just store it. That understanding is what powers everything below.
Three Ways to Populate Product DNA
1. Manual entry
Best for one-off launches and full control over fields. The form lives in Brand Setup → Products. Use this when you have a small catalog or want every field hand-tuned.
2. Auto-Import with AI (Beta)
Best for first-time onboarding or large catalogs from a public site. MorningAI searches your website and public sources to import up to 10 products with descriptions, pricing, and images. Requires your website domain to be set in Brand Setup. Takes 20–40 seconds.
Important: Auto-Import guesses Priority 3 / Permanent for everything imported. Review and adjust before letting Done For You run, or your archive SKUs will surface as often as your hero ones.
3. CSV Upload
Best for migrating from another tool or making bulk updates. A sample template is downloadable from the upload screen.
And for connected stores, Shopify sync flows products and collections in automatically and keeps them enriched.
Priority and Availability — The Two Fields That Change Everything
Priority (0–5): a weight, not a label
When you set a product's Priority, the AI doesn't just store the number — it weights it when deciding which product to feature in autonomous content. A Priority 5 hero product surfaces more often than a Priority 1 archive product.
Use Priority intentionally. Don't make everything a 5 — that defeats the point. A working scale:
- 0–2: archive, discontinued, or back-catalog SKUs you still want findable.
- 3: steady-state evergreen products that always belong in the mix.
- 4–5: current focus SKUs — launches, hero products, the things you're actively pushing this quarter.
Availability: Permanent, Seasonal, or Limited
Marking a product as Seasonal or Limited tells the AI to treat it differently from your evergreen catalog. Use this for:
- Holiday-only SKUs.
- Limited drops.
- Pre-orders ending soon.
This is what stops your AI from posting about a sold-out limited edition in March. Set Availability honestly — it's the field that protects you from awkward content.
How the AI Picks a Product for Done For You
In Done For You, the platform looks at the post topic, your audience, the product's Priority, the available product images, and the "content potential" of the product, then picks one product to feature.
The Done For You picker considers up to 30 candidate products per run before deciding. The richer your Product DNA — descriptions, images, accurate Priority — the better that pick.
A practical implication: Product DNA quality directly drives Done For You quality. If your DFY posts feel off, the fix is almost always in Product DNA before it's in DFY settings.
Image Variety in Autonomous Content
The platform tracks which product images it has used recently and rotates so your social feed doesn't show the same packshot over and over. Multiple images per product equals more variety.
At minimum, every priority product should have one packshot and one in-context lifestyle image. Two images is the baseline; four or five gives the platform real room to vary the feed.
Where Product DNA Powers Other Surfaces
Image Studio
Multi-select products to feature them in a generated image. The Products section auto-fills the description and "available product images" fields for you. "Remix" lets you start from a real product photo.
Product Photography
Use "Start from your Product DNA" in Product Photography to generate background-replaced and re-lit shots of your real product images. No re-upload step.
Virtual Try-On
Virtual Try-On can pull garments straight from Product DNA.
Chat Assistant
When you chat with MorningAI about your brand, it pulls in the top 10 most relevant products to your question — including image URLs — so it can reason about your real catalog and even use real packshots in visual answers.
The Product DNA Quality Checklist
- Rich, specific descriptions. Not "a great mug" — but "a 12oz double-walled ceramic mug with a matte black glaze, designed for cold brew." MorningAI rewards specificity.
- Multiple images per product. At least one packshot, ideally one in-context lifestyle image.
- Priority set intentionally. Not everything is a 5.
- Availability set honestly. Seasonal and Limited mean what they say.
- First image is the cover. Drag to reorder if the wrong one is leading.
- Auto-imported products reviewed. Don't let DFY run on guessed Priorities.
Limits and Gotchas
- Auto-Import requires your website URL in Brand Setup, and is capped at 10 products per run.
- Product title has a 300-character limit; description up to 1500 characters in the form.
- Product search in pickers returns up to 20 results — make titles searchable.
- The Done For You product picker considers up to 30 candidate products per run before deciding.
- Priority "0" edge case: there's a known behavior where saving a product with Priority 0 can be rejected by the edit form. If you hit it, use Priority 1 as the lowest workable value.
FAQ
Do I need to fill out every field?
No, but the more you fill out, the better the downstream content. Title and at least one image are the floor. Description, Priority, and Availability are where the magic happens.
How often should I update Product DNA?
Whenever your catalog changes, and at least quarterly even if it doesn't — Priorities drift as your business focus shifts. New launches should be set up with Priority 4 or 5; products that have settled into the catalog can drop to 3.
Can I bulk-edit Priority across many products?
CSV Upload is the path for bulk updates. Export your current catalog, edit Priority and Availability columns, re-upload.
