Once your products are in ProductDNA, the quality of each record decides how good everything built from it can be. This is the advanced view: the two fields that change what gets featured, which images to add, how selling points work, and where the catalog shows up across MorningAI.
Marketing priority and availability
These two fields change behavior downstream, so set them on purpose.
- Marketing priority runs from Highest to Lowest. Higher priority products are featured more often, for example when the Agent plans a week of posts or picks a hero product for a campaign. Keep the top levels for the products you are pushing this quarter. If everything is Highest, nothing is.
- Availability is Permanent, Seasonal or Limited. Marking a holiday flavor as Seasonal or a drop as Limited keeps it out of work where it doesn't belong, like a post about a sold-out edition in March.
Review both whenever your focus shifts, and at least once a quarter.
Which Images to Add
All of a product's images sit in one gallery, and the first one is the cover. Agents look at what each image shows, so a few clear, different views do more than several near-copies. Aim for these:
| Image | What it is for |
|---|---|
| Front of pack, as the cover | The hero view. Agents use it whenever the product is the subject |
| Back or label | The panel agents read for claims and details a model would otherwise invent |
| Ingredients or specs | Nutrition, ingredients, dimensions or tech specs, so copy and listings stay accurate |
| The product in use | Gives social and ad imagery a real starting point, and counts toward completeness |
Use sharp, well-lit photos. A blurry back panel is almost as bad as none, because the details can't be read.
Selling points
Once a product exists, Analyze product reads its images and description and drafts ranked selling points for you to approve. Approved selling points are what agents lean on when they write about the product, so read them as carefully as you would a claim on pack. Remove anything you can't stand behind, and add the points only your team knows with Add one by hand.
Variants
Add sizes, flavors or pack counts as variants, each with its own price, compare-at price, SKU and UPC. The product's price comes from its variants, so a missing variant price is a missing product price. A valid UPC on every variant matters for retail and Amazon work.
Where the catalog shows up
- Agents: mention a product with @ and its full record comes with it.
- Studio: add products in the panel beside the composer so images start from your real packaging.
- Apps: Amazon PDP builds a listing from a product, and Virtual Fashion Try On can pull garments from the catalog.
- Social planning: when the Agent plans posts, marketing priority and availability steer which products appear.
A quality checklist
- A description that says what the product is, who it is for and what makes it worth buying.
- A gallery with the front of pack as the cover, plus the back or label, the ingredients or specs, and the product in use.
- Variants with prices and UPCs.
- Approved selling points, with anything unprovable removed.
- Marketing priority and availability set on purpose.
Frequently Asked Questions
Do I need to fill out every field?
No. A name and a description are the floor. To count as complete, a product also needs a category or product type, at least one image and an image of it in use. Variants, approved selling points and clear packaging shots are what make the work accurate.
How often should I update ProductDNA?
Whenever the catalog changes, and at least once a quarter, since priorities drift as your focus shifts.
Can I change many products at once?
Use Export CSV to edit the catalog in a spreadsheet, one row per variant, and import it back with Bulk upload (CSV). Or ask the Agent sidebar on ProductDNA for the change across several products and approve the cards.
Next Steps
Pick your five highest priority products and run them through the checklist. For the basics, see How to Build Your ProductDNA Catalog.
